“There are 1,000 options for women, we want to be the 1 option for men” – Kevin Conroy (West Coast Sales & Marketing Manager of John Allan’s Spa).
Imagine a man after a long day of work. Maybe, it’s your husband, your boyfriend, your brother, or even just yourself. The only desire is to relax and unwind until all of a sudden you realize that you’re in desperate need of a haircut.
Some of you would probably cringe, others wouldn’t know where to go, and then there are those who’ve found their go-to barbershop; We know, that perfect little place right down the street with that lady who doesn’t speak English but still kinda knows what you want? Yeah, that’s cool.
But as great as that all sounds, I bet that barbershop doesn’t have an open bar, nor shampoo or shoe shining services. I bet that it doesn’t even do facials and manicures, for yes, men! And before you totally shun the idea of a man getting a little mani, think about this:
Don’t knock it ‘til you try it!
Plus, what about the people who see it as an awkward chore? What about those who always have trouble finding the right place to go and when? Now imagine this: being greeted by name, having your coat replaced with a comfortable robe, your drink just the way you like it, and the game already on TV. It sounds too good to be true? The truth is, John Allan’s is just that good.
John Allan’s, Man-spa extraordinaire, is a place where men of all backgrounds can come in, get groomed, relax, and network. We know what your thinking, but kick any preconceived opinions about spas to the curb. Spas are not just a “woman’s thing,” anymore. From a 16 old looking forward to prom, to the businessman about to close a deal, there are guys out there who genuinely care about their personal appearance and quality grooming is a huge part of that.
As we quoted Kevin before, women can schedule a spa day by choosing from thousands of different options. Guys don’t have much to choose from, let alone choices that don’t totally make them feel like a chick. And let’s face it; most guys aren’t going to schedule a manicure on their own. Nor are they going to want to make multiple appointments for a facial and massage. Most men experience these things through promotional deals, usually found and set up by the women in their lives. But what many men don’t know is that John Allan’s allows a guy to be a guy, without having to plan like a gal?
Is it really possible to be a guy, hang out with the guys and indulge in a spa day without compromising your masculinity? Women aren’t the only ones who need to relax and have a day away from the opposite sex, plus they’re definitely not the only ones who deserve some pampering. Men need, (and even want), some of that action too. Most are just too shy to admit it. So why spend a day off, running errands to different places just to get your haircut, shave, and shoes shined? If you can go to one place and maybe enjoy a beer or two at the same time, wouldn’t you?
John Allan’s is a premiere men’s grooming club that caters to this need. To some this would sound incredibly pretentious and intimidating, some, like our friends and college students Warren and EJ, may not even be able to picture it. But John Allan’s has been able to transform a standard spa day/barbershop appointment into an experience that is not only affordable, but also enjoyable.
Upon entering, men are greeted by a valet where their coats are taken in exchange for a robe. Then, they are offered refreshments courtesy of the open bar. The staff welcomes you by name and your stylist or barber shakes your hand with a firm shake. They’re happy to see you. It’s as if all they want to do is make sure you’re as comfortable as possible. But hey, after all, you deserve it!
For those of you who have never experienced a full spa service before, simply getting a haircut at John Allan’s is done with the most care and attention as possible. After meeting your stylist and getting settled, you are taken to get your hair shampooed and conditioned with John Allan’s original products. And as if getting your hair washed isn’t relaxing enough, you return to your seat to receive your preferred grooming services along with a complimentary hand massage and manicure. Then after your hair has been cut, you receive a facial massage using a warm towel drenched in eucalyptus oil to stimulate your senses. Finally, after a few drinks or so, you get your shoes shined and polished and you’re ready to go. You could be glued to the game playing on the TV in front of you, or you could be discussing that last play with your barber and the dude next to you, but your glass is always full and you are never left unattended.
There is a solid chance that many of you have never experienced this type of attentiveness from a grooming service, let alone think that you can afford it, but the great thing about John Allan’s is that there is no discrimination. You fill out an application and pay your due. It’s simple, with no screening process and zero pretentiousness. “A woman brought in her 16 year old son one time and he loved it,” Kevin described. Later he also mentioned, “men come here with their groomsmen before their weddings too.” Guys of all backgrounds stop by. High profile clients, businessmen, young athletes, family men, single men, college guys and even the occasional high school student are among their clientele.
John Allan’s, originally based on the East Coast, had 4 New York locations (and a few others across the country), before expanding west 5 months ago to San Francisco. Once you become a member, you are welcome to stop by and utilize the services of any of these locations. But although the high-level quality of service is maintained, “Every location is different,” said Kevin. The vibe, location, and even look depend heavily on the personality of the target men in the area. The San Francisco location is a bit smaller, located on the 2nd floor of the John Varvatos store downtown. You could say the size of the space makes the community more intimate, especially since the clientele base and company awareness are still expanding, but the location is everything and they’re definitely aware of that.
“Why inside John Varvatos?” we asked. To which Kevin replied, “The John Allan’s client and John Varvatos client are one in the same.” He is a man who appreciates a well-tailored suit, a fresh look, and characteristics of the rock and roll lifestyle. Well… the ones that entail the finer things. Also let’s face it Varvatos helps with foot traffic. Customers stumble upon it all the time! They come up to look for a great suit and find out that there is a men’s lounge with great grooming services. The combination of the two makes this address a one-stop-shop for a grown man’s lifestyle needs. Being in downtown also makes it easier for men to leave the ladies to shop and come there to spend time and relax.
The industrial-rustic design matched with the effortlessly cool and stress-free atmosphere also fits perfectly with the personality of the San Francisco man. The flat screen TV’s, comfortable chairs, open bar and easy-going staff, are more than enough to satisfy the guys who come in. It’s simple, just the way we like it.
Kevin, the west coast Sales and Marketing Manager of John Allan’s, went in to the San Francisco location for the first time because he was looking for a place that was quick and fast. “I came in and told them ‘just do it, I didn’t even look,’” he later left feeling confident, energized and excited. It’s a very personal environment based on the concept of building strong client relationships. “Sef,” the JA’s SF barber, “knows what I want and makes me feel better about myself,” said Kevin. Not only do you walk out with a killer look, but you also get a great conversation and achieve pure relaxation in the process. A gentleman can get pampered and still be one of the guys.
“I couldn’t picture what it would be like. The idea of a ‘manspa’ was hard to comprehend… I usually got a haircut at the place near where I live. It felt rushed and super unimportant. (At John Allan’s) I gave what I wanted and I was actually given options on how to go about it… Sef constantly asked if I was satisfied….” said Warren, (Friend, Diablo Valley college student and first time JA’s customer). “It was awesome,” he said, in regards to his first facial. “I assumed that everyone would be hella snobby, but the whole time I felt welcome happy and rejuvenated… I came after a long day of work… with school going on too, this was the perfect relaxing experience,” he continued.
“Before coming here I though everything was going to be so girly and awkward. I was excited and scared because this was something I didn’t experience before… staid EJ, (Friend, San Jose State college student and first time JA’s customer). “(I realized) I’ve never experienced anything so professional… I was expecting a quick haircut by a stylist who wouldn’t talk to me much… Sef made me feel like more than just a client… I felt like Sef was my bro. Our conversation wasn’t forced at all. No discomfort or awkwardness… His hospitality allowed us to be able to talk as genuine friends,” he exclaimed.
John Allan’s, specifically the San Francisco location, is somewhere you want to be and something that you should try. You get all this care and attention that you normally wouldn’t experience anywhere else. This level of customer service is not only a valuable part of the experience it’s what makes it the most worth it. Clearly, this isn’t your typical barbershop “I feel like that is what a haircut is supposed to feel like,” said Warren. John Allan’s full service is well worth the price especially when you realize that this isn’t just a place to get your haircut. So what if it’s called a “spa,” and so what if it takes some time. “I feel like I can hang out here and do dude stuff… every second was worth it,” said EJ.
John Allan’s services raise the bar high for the competition. Both EJ & Warren agreed, “It’s something every guy should experience.” Guys shouldn’t feel intimidated to take a trip to a spa. Whether it be your first time to a spa, or you just have a desire for a new look, JA’s grooming club in downtown San Francisco will give you more than just a nice haircut. A man needs a place where he can unwind and feel important. It can be a place to hangout, have a drink, watch the game, expand your network, and most importantly relax.
Come to John Allan’s for a new year’s haircut, a wedding, before graduation or for a huge job interview. If you want to treat yourself, come here. A man deserves to be pampered just as much as a woman does. So how much more manly does it get than being treated like a king?